Rising Love
Rising Love, the Achondroplasia Children’s Book, focuses on four unique kids in families where achondroplasia is just a part of life, even while baking. Their stories dive into a world that connect, inspire and educate anyone – no matter how they grow up.
To establish Rising Love as a brand, I developed a logo and style guide using the book as a basis. This also included taking all art assets provided in the book and making an art asset library for promotions.
Software: Illustrator | Photoshop | InDesign
Brand Development
Logo
Logo developed for the brand
Style Guide
This style guide and library of assets were sent to vendors who were tasked on making promotional materials for the Rising Love events.
Promotional materials
These promotional materials were developed so Account Managers (AMs) could fill out and send people within their network and spread awareness of the upcoming events. The invitation was created for parents and caregivers and the flyer was created for HCPs and advocacy groups.
Parents and caregivers invitation
Event poster
Chandler’s Project Conference 2024
The Chandler’s Project Conference is where patients, parents and caregivers, physicians, researchers, and pharmaceutical and biotech companies come together to explore new and exciting research and developments in the Achondroplasia and Skeletal Dysplasia space. BioMarin puts on a Rising Love event each year with this 2024 being the most exciting yet. Local to Boston chef Ryan Scalfari, who has achondroplasia, was invited to lead a session for parents/caregivers and children to bake foccacia.
