Conference Booths

My experience with conferences includes creating videos for booth monitors, creating booth panels based on vendor specs, and developing booth accessories.

 

VIMIZIM and VOXZOGO

2023 ACMG VIMIZIM and VOXZOGO Booth

Refitted the existing VOXZOGO booth panel to work visually with the existing VIMIZIM booth panel for the 2023 ACMG Conference. Placed the files into the provided mock-up from the conference vendor to show cohesiveness and placement.

 

ACHONDROPLASIA

ENDO 2022 CONFERENCE: POSTER POD

Background: At the Endo 2022 conference, the Achondroplasia team had the opportunity to utilize these “poster pods” to direct attendees to the booth. The content could be an image or video and needed to be BioMarin branded so it could be released quickly.
Process: At kickoff, my first question was what was the maximum allotted time for each “poster”. Because we were allowed a full 2 minutes, we could maximize visibility at the conference. I utilized BioMarin’s diverse color palette to create seemingly different slides. What was important to the Marketers was to highlight the key word “Achondroplasia” and the booth number, which was done by changing to different colors. The idea to create a transition between each color scheme came from visualizing how it might look in the conference room to see monitors with an interesting and somewhat familiar (Netflix, anyone?) animation.
Result: Because we made the decision to utilize the full 2 minutes allotted, we were able to have a larger visual presence over others who used static images.

 
 

Atara Biotherapeutics

2019 DSE ASH Convention Video

Created for the monitor at the booth.