Healthcare Equity

Video Submission

Background: The magazine, Medical, Marketing, and Media (MM+M) called creatives to convince the world to end the unbalance of healthcare access highlighted by the COVID-19 pandemic. I was brought on the team as the Video Editor and Motion Graphics Artist.
Process: I took the frames that were provided to me and looked at how each frame could be linked through animation. I selected art elements that would lend to fluid transitions or could build on each other. I researched how people use animated gifs on Instagram stories and how icons are animated. I went on my own Instagram to see how I interact with it to make the placement of the gifs in the video example look more human and real.
Solution: The team developed a campaign that would serve as a movement to call to action better healthcare equity. We used a video to highlight the cohesiveness of the campaign and the potential it would have to encourage participation through social media and environmental awareness.
Target Audience: Young Adults ages 14 to 18 and Adults ages 18+ of all ethnic backgrounds in America who are interested in supporting a community-level cause.
Software: Premiere Pro | After Effects | Illustrator | Photoshop